Surendra Sharma

Surendra Sharma

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Friday, May 29, 2015

Best SEO practices for ASP.NET Sitecore projects

If you developing any web applications, your client expect to implement SEO techniques. Here I am specifying some of the useful techniques that should be part of any website.

1.    Meta description and keywords

Add Meta tags for description and keywords in Head section.

<meta name="description" content="Put your description here" />
       <meta name="keywords" content="keyword1, keyword2, keyword3" />

2.    Authority Transfer

Do a 301 redirect to all important pages from old website.

3.    Poor URL Structure:
·         The URL’s should be in lower case
·         There should be no extension in URL like .aspx
·         There should be no spaces in the URL’s
·         Dash(-) sign should replace any spaces in the URL’s

4.    Custom URL provision:

There should be a provision to edit the URL for every page in the Sitecore admin.

5.    301 redirect provision:

Provision for 301 redirect on every page to do redirection from old URL to New URL.

6.    Default Title tags:

H1 tags should be used as default title tag for the page

7.    Open graph tags for Social media:

Implement basic og tags for social media like

·         Title
·         Description
·         URL
·         Image
·         Type

Here is example for this
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
</head>

Refer http://ogp.me/ for more details

8.    Canonical tag element

There should be a provision for adding canonical URL in every page. By default the current page URL will be used.

Here is the syntax:
<link rel="canonical" href="http://www.yourwebsite.com/">

Please leave your comments or share these tips if it’s useful for you.

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